From heylatino
So does Coors think it’s being cute with its ad ”Emboricuate” — a spin off the word emborachate, which means get drunk. What do you think about this ad?
And what is up with Heylatino’s ignorance: “Yea, the ad looks great but we mustn’t forget the fact that people will take it literally and another “Puerto Rican RAPE Day” (ca 2000) may cast a shadow over this great event, once again.”
I agree. Somewhat pathetic that they can’t be more creative in trying to capture boricua eyeball that to resort to promoting negative rather than positive.